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While all of these are accepted by YouTube, most are containers or codecs which compose the video file.

While MP4 works best for YouTube, there are other formats you can use too. To display the best quality videos and provide the best viewing experience to your audience, YouTube also recommends using original videos with high or HD resolution. MP4 is the best video format for YouTube, with a standard aspect ratio of 16:9, H.264 video codec, and AAC-LC audio codec. ‍ What is the Best Video Format for YouTube?

And that’s exactly what we’re going to explore in this article, with other important things like how you can convert one format to another to make your videos a platform-fit and tips to optimize your video better for the search engines. Safe to say, if there’s a time to start building or optimizing your YouTube presence for more engagement and viewership-it’s today.īut the most pressing question for new and existing creators alike is-what’s the best video format for YouTube. There are over 2 billion YouTube users with more than 122 million daily active users.